Resources for School Librarians - Index

Library Promotion

General Web Sites

• @ Your Library - Promotional materials for many types of libraries from the American Library Association.
• Advocacy: Promotion, Public Relations, Advertising and Marketing - A guide to planning your library promotion event from the School of Library and Information Science at Indiana University/Purdue University.
• Library Snapshot Day - This is advocacy program by the ALA to show what libraries do in just one day. Maybe you could try this out in your school library.
• Marketing Our Library - Links from LibrarySupportStaff.Com.
• I Love Libraries - Library news and advocacy by the ALA.
• The Parent Outreach Toolkit - Ideas for parents who wish to promote the school library. From the AASL.
• The School Library Link - A free monthly newsletter for the parents of elementary school students. School librarians may download the pdf file, print it out and send it home with their students.
• Friends of Libraries USA - Promotional ideas
• British Columbia Coalition for School Libraries
• School Libraries Making a Difference - British campaign to promote school libraries.

Advocacy

• The AASL Advocacy Toolkit
• The Library Advocate's Handbook - A very useful tool for anyone planning a campaign to promote a library. This handbook is by the American Library Association.
• Speaking up for Library Services for Teens - This is an advocacy document by YALSA, and is in pdf format.
• Advocacy - An excellent introduction to advocacy by the Library Media Specialist program at IUPUI.
• Library Advocacy - A brochure of helpful information in pdf format. This is by the Illinois Library Association.
• Everyday Advocacy: Making a case for libraries is easy with web tools. Here’s how to get started. - This is an article by Carolyn Foote in School Library Journal, August 1, 2010.
• Advocacy Brochures and Documents - by the Kansas Association of School Librarians.
• AASL Crisis Toolkit - Help if your program is in danger of being eliminated.
• Save Libraries.Org - A grassroots effort to save all kinds of libraries.
• APSL Advocacy Wiki - A school library advocacy wiki by the Philadelphia Association of School Librarians.

Special Events

• National Library Week
• School Library Media Month - April.
• Get Caught Reading - Reading promotion campaign by the Association of American Publishers.
• Teen Read Week - The third week of October.
• The Teen Read Week Wiki
• Teen Tech Week - YALSA sponsored library technology promotion.
• Kids@Your Library - Library promotion by ALSC.
• Read Across America - Reading promotion by the NEA.
• International Literacy Day - September 8th. A day to recognize the importance of literacy for all ages.
• Library Lover's Month - February is Library Lover's Month. Take a look at these library promotion ideas from Friends of California Libraries.

Graphics and Bulletin Boards

• Bulletin Board Ideas - From Kim's Korner for Teachers.
• Bulletin Board Ideas - from Kathy Schrock's Guide for Educators.
• "From "Pretty" to Practical: Using Bulleting Boards to Teach - An article by Education World.
• American Library Association Store - Posters and other promotional items.
• Demco Library and Reading Promotion Materials
• Read DOCS Campaign - Government documents librarians produced their own Read posters in the style of the ALA posters. Maybe this site may give you some ideas for doing the same.
• Public Libraries Using Spanish - This site has a wealth of useful Spanish language materials such as signs, bookmarks, and the translated Dewey Decimal system. It also has survival Spanish for librarians.
• Marketing for Libraries - Free resources from Gale.

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This site is maintained by Linda Bertland, retired school librarian, Philadelphia, PA. Please address any comments, additions, or corrections to info@sldirectory.com.